Video Credit: Dove
This video is an advertisement for the Dove Evolution Campaign for Real Beauty. The point of their campaign is to promote real beauty, which is how women actually look not how people believe girls should look compared to models and celebrities. The media display images of super skinny girls and puts forth messages that this is what is "beautiful." From this, girls everywhere attempt to make their bodies match the images of models they see on television and in magazines. This video shows how this is an unrealistic goal. Girls will never be able to match the appearance of the models they see. Even the women pictured in ads and magazines cannot make themselves look like their pictures. Once the pictures have been taken, the image is completely edited. The final result has been completely changed from the way the image began. For this reason, it is not physically possible for women to achieve these looks. So why does the media promote these images? Why are these models the standard for what defines beauty? The media is defining beauty and this is having a negative effect on women as well as men. Body image is a huge issue, but the media is causing people to lose confidence in their appearance. The health of individuals is being affected because people continue to push their bodies to meet the standards the media has put forth. Are we going to let this continue? Or, like Dove, will we try to reverse this trend and promote "real beauty"?
This video is a great example of the media’s influence on society’s definition of beauty. In the video, an ordinary-looking woman is transformed by photo editing into a stunning model. The photo editing is able to emphasize the woman’s features to make them appear more dramatic. It is sort of scary to watch the transformation taking place. It is amazing how seemingly easy it was to edit the appearance of the woman, yet how drastically different the final product was. This video shows that the image that people are trying to live up to is not even a real image. Therefore, society has set unrealistic standards for beauty and has acquired an unrealistic interpretation of what real beauty is. It is encouraging to see a company like Dove take a different approach to the promotion of their beauty products.
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